Influencer marketing is a form of marketing where brands collaborate with influential individuals, known as influencers, to promote their products or services. These influencers have a large following on social media platforms and are seen as experts or trendsetters in their respective niches. By partnering with influencers, brands can reach their target audience in a more authentic and engaging way, leveraging the trust and influence that these individuals have built with their followers. Influencer marketing agencies specialize in connecting brands with the right influencers and managing influencer campaigns to achieve the desired marketing goals.